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Apr 02, 2025

Financial Planning vs Wealth Management

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Lori Gann Morris, CIMA®, AIF®, CeFT®, Co-Founder / Managing Partner

Understanding the difference between financial planning and wealth management can help you make the right choice for your long-term goals. Some people need a solid plan to grow their assets, while others require a more hands-on approach to protect and maximize what they’ve already built—here’s what each of these services are and what’s best for you and your family.

Key Differences Between Financial Planning and Wealth Management

Scope of Services

Financial planning covers a broad range of financial fundamentals—budgeting, saving, retirement planning, and tax strategies. It’s designed to help individuals and families establish financial security and work toward their goals. Wealth management, however, is far more specialized, addressing complex financial scenarios for those with significant assets.

Complexity of Needs

Financial planning is a great fit for those still building their wealth, while wealth management is designed for higher net-worth individuals who need sophisticated strategies for asset protection, tax efficiency, and multi-generational wealth growth and distribution. If your concerns involve trusts, business succession, or philanthropic giving, wealth management is likely the course you’ll want to take.

Level of Customization

While financial planning typically follows a structured framework to guide individuals toward financial stability, wealth management takes a much more nuanced and higher-scale approach. It involves collaboration with tax specialists, estate attorneys, and investment professionals to create a highly customized plan that aligns with long-term financial goals and family dynamics. 

How Clients Are Typically Charged

meetingstockimageryAMGFinancial Planning Fees

Financial planners tend to charge a flat fee, hourly rate, or, in some situations, a percentage of assets under management (AUM). It’s not uncommon for financial planners to operate on a commission-based model as well, where they earn return from financial products they recommend.

Wealth Management Fees

Wealth management can also follow a fee-based structure, but more often than not tend to align with AUM structure. Given the high level of customization and expertise involved, fees are generally higher but include more breadth and depth to their capabilities.

Ultimately, financial planning is more accessible, while wealth management reflects the complexity of services aimed at high-net-worth individuals.

Trusted Wealth Advisors in Austin

Choosing between financial planning and wealth management comes down to your financial stage and long-term goals—whether you're building wealth or preserving and growing a substantial portfolio. If you’re in the Austin area and are looking for wealth management aligned to high-net-worth individuals and families, AMG Wealth Advisors can provide the insight and services you need. Reach out to our team to schedule a consultation!

Wealth Management Can Be A Challenge. Learn How We Can Help.

Disclosures

Securities offered through Calton & Associates, Inc. Member FINRA/SIPC. Advisory services offered through of Waterloo Capital LP d/b/a AMG Wealth Advisors, an SEC-registered investment advisor. Calton and Waterloo Capital, LP are separate unrelated entities. For more information about Waterloo, or to receive a copy of our disclosure Form ADV, Form CRS and Privacy Policy call 800.266.1723 or visit adviserinfo.sec.gov/Firm/133705.

Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any securities or to advise on the use or suitability of The AMG Managed Portfolio Series, or any of the underlying securities in isolation. Information specific to the underlying securities making up the portfolios can be found in the Funds’ prospectuses. Please carefully read the prospectus before making an investment decision.

This commentary offers generalized research, not personalized investment advice. It is for informational purposes only and does not constitute a complete description of our investment services or performance. Nothing in this article should be interpreted to state or imply that past results are an indication of future investment returns. All investments involve risk and unless otherwise stated, are not guaranteed. Be sure to consult with an investment & tax professional before implementing any investment strategy.

Investing involves risk. Principal loss is possible. Investing in ETFs is subject to additional risks that do not apply to conventional mutual funds, including the risks that the market price of the shares may trade at a discount to its net asset value(“NAV), an active secondary market may not develop or be maintained, or trading may be halted by the exchange in which they trade, which may impact a fund’s ability to sell its shares. Shares of any ETF are bought and sold at Market Price (not NAV) and are not individually redeemed from the fund. Brokerage commissions will reduce returns. Market returns are based on the midpoint of the bid/ask spread at 4:00pm Eastern Time (when NAV is normally determined for most ETFs), and do not represent the returns you would receive if you traded shares at other times. Diversification is not a guarantee of performance and may not protect against loss of investment principal.